Wendell Pierce lures you back to New Orleans in stylish spot for the city's tourism

Fellow NOLA native Philip Youmans directs film for 360i

Published On
May 12, 2021

Editor's Pick

The city of New Orleans is hoping to lure back visitors after the pandemic with a stylish new spot starring actor Wendell Pierce, directed by his fellow NOLA native Phillip Youmans. 

Pierce narrates the film as a concierge reminding people of some of the city's charms, from Po'Boys on the bayou to Mardi Gras, amid a jazz soundtrack and seductive bright colors, while asking "what do you miss most?"

Pierce and Smuggler's Youmans worked together on Youmans' "Burning Cane," which in 2019 at the age of 19 saw Youmans become the youngest and first African-American director to win the Founder’s Award for Best Narrative Feature at the Tribeca Film Festival.

The campaign, developed in partnership with  360i, is running on TV and social media. It's hoping to remind people to book a trip to NOLA, which has suffered particularly in the pandemic as a city reliant on tourism, "whenever you're ready."



May 12, 2021
Client :
New Orleans & Company
Agency :
Stephen Perry
Mark Romig
VP Marketing & Special Projects :
Jeremy Cooker
Chief Creative Officer :
Menno Kluin
Executive Creative Director :
Devon Hong
Executive Creative Director :
Michael Schachtner
Creative Director :
Andrew Hunter
Creative Director :
Doug Murray
Design Director :
Brian Gartside
Senior Designer :
Sophia Del Plato
Account Director :
PJ Sibille
Strategy Director :
Maggie Walsh
Head of Production :
Carissa Ranelycke
Executive Producer :
Carly Salaman
VP Business Affairs :
Linda Ferrara
Talent :
Wendell Pierce
Production Company :
Director :
Phillip Youmans
Executive Producer :
Patrick Milling-Smith
Executive Producer :
Brian Carmody
Executive Producer :
Sue Yeon Ahn
Producer :
Luigi F Rossi
DP :
Natalie Kingston
Gaffer :
Kevin Hughes
Key Grip :
Lucas Porterfield
Art Director :
Chere Theriot
Stylist :
Dana Marie Embree
1st AD :
Steven Weidenbacher
Post Production :
Partner/Editor :
Maury Loeb
Editor :
Mah Ferraz
Editor :
Tyler Hurst
Asst Editor :
Laura Murphy
Finishing :
PS260 Finishing
Flame Artist :
Anthony Augusta
Finishing Producer :
Natalie Raffaele
Managing Partner :
Zarina Mak
Senior Producer :
Donna Lee
Mix :
Rob Fielack
Mix :
Screaming Penguin
Colorist :
Kath Raisch
Colorist :
Company 3
Music :
Yellow Moon
Performed by :
Preservation Hall Jazz Band

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