
Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.
Why creators are becoming social media strategists for brands
on MAY 11, 2023 12:00 PM ET
Podcasters impact consumers' purchasing decisions more than influencers, study finds
05.10.23 @ 11:37 AM ET
How the Westminster Dog Show is embracing Gen Z’s social-first sports consumption
05.09.23 @ 10:41 AM ET
How influencer marketing is embracing affiliate marketing tactics
05.03.23 @ 05:30 AM ET
Influencer gifting creates waste and inefficiency for brands, study finds
04.28.23 @ 05:00 AM ET
Barking Owl's music and sound design augmented ads for Meta, Apple and more
04.24.23 @ 11:00 PM ET
5 new TikTok trends that brands can follow
04.18.23 @ 06:00 AM ET
How the Fruit Roll-Ups ice cream TikTok trend influenced the brand’s social strategy
04.14.23 @ 05:00 AM ET
Watch: Robyn DelMonte aka GirlBossTown on how brands should approach influencer marketing
04.11.23 @ 12:30 PM ET
CeraVe’s dermatologist influencer strategy shows growth of experts as creators
04.10.23 @ 05:00 AM ET
How Chipotle adopted viral TikTok menu hacks into its long-term strategy
03.30.23 @ 05:00 AM ET
11 ‘granfluencer’ accounts changing influencer marketing
03.27.23 @ 06:00 AM ET
College athletes get NIL education in Cash App’s new campaign
03.21.23 @ 12:00 PM ET