FanDuel plans to air its first Super Bowl ad in 2023, making it the latest sports betting platform to announce a Big Game commercial.
FanDuel will work with Wieden+Kennedy, which it hired as its lead creative agency in 2021, on the spot. FanDuel has had a heavy presence in the NFL, but this is its first Super Bowl commercial.
DraftKings also plans to air a Super Bowl commercial next year with an ad starring Kevin Hart. This will mark DraftKings’ third Big Game campaign.