TurboTax is returning to the Super Bowl with its 10th consecutive spot as part of its new 2023 brand campaign designed to remind people that they can come to the platform and not do their taxes.
“After decades of leadership in the online tax preparation category, TurboTax has become synonymous with DIY. With this year’s campaign, we’re changing that narrative by letting customers know they can come to TurboTax and NOT do their taxes,” said Cathleen Ryan, senior VP of marketing for Intuit TurboTax. “We believe that TurboTax has the best assisted tax experience in the market. People can sit down from the comfort and privacy of home and in one meeting, have their taxes prepared, signed, filed and then get back to doing what they love: Not Taxes.”
The focus will once again be on its TurboTax Live offerings, its AI-driven platform that matches filers with a tax expert.