OpenAI, the research lab-turned-company behind popular AI tools such as ChatGPT and DALL-E, has become perhaps the primary focus of attention by marketers looking to enhance their creativity. And in the six months since launching ChatGPT, the tech company has shown an increasing willingness to work alongside brands—from incorporating their services directly into the chatbot to establishing alliances with enterprise consultancies.
Deciding precisely how to get involved with OpenAI, however, remains a point of friction for curious marketers. To clear up this confusion, Ad Age spoke with Aliisa Rosenthal, OpenAI’s head of sales, for an under-the-hood look at how the tech company approaches its collaborations and interest from other businesses. Rosenthal oversees account executives, managers and sales engineers to bring OpenAI’s toolbox to more customers.
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Read on to learn how Rosenthal suggests brands get involved with OpenAI, the differences between the various available routes and the use cases brands could leverage going forward.