Sometimes you need to say it with a song. That’s what Campbell Snacks did to reintroduce Old Bay seasoned Goldfish with help from singer Lisa Loeb.
The snack, originally released last year, sold out quickly and was a hit among fans. Emails, tweets and even phone calls to Campbell Snacks revealed that fans were requesting for the Old Bay flavor to come back for the summer. So the brand tapped Loeb, who is known for her 1994 song “Stay (I Missed You)”, and is a Goldish fan.
The Campbell Soup Co. snack brand remixed Loeb's hit song with lyrics made from fans’ social media posts into “Stay (We Missed You OLD BAY Goldfish)” including lines such as, “The greatest snack to ever grace my tongue” and, “We accidentally ate them all.”