Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from American Express, Ford, Angi and more
A few highlights: Lin-Manuel Miranda stars in a cinematic, travel-focused spot from American Express. Ford offers up a poetic take on the toughness of its customers. And Angi (formerly Angie’s List) says you can use its website or app to “connect with skilled professionals to get all your home projects done well.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Today, NBC
Brand Overview for Last 30 Days
Impressions:
3,870,058,907
(20% of industry)
Est. TV Spend:
$21,047,362
(12% of industry)
Interruption Rate: 1.88%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: 149th Kentucky Derby, NBC
Brand Overview for Last 30 Days
Impressions:
1,391,796,367
(5% of industry)
Est. TV Spend:
$3,656,237
(2% of industry)
Interruption Rate: 3.16%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: The Late Show With Stephen Colbert, CBS
Brand Overview for Last 30 Days
Impressions:
535,572,299
(10% of industry)
Est. TV Spend:
$8,233,053
(20% of industry)
Interruption Rate: 1.76%
Attention Index: 113 (13% fewer interruptions than avg.)
Premiered on: NBA Basketball, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Living Single, MTV2
Brand Overview for Last 30 Days
Impressions:
64,486,875
(3% of industry)
Est. TV Spend:
$157,922
(2% of industry)
Interruption Rate: 1.04%
Attention Index: 100 (0% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
