Airbnb is going back to its sharing roots with its new Rooms offering, in which guests book a private room on a property, at a time when consumers may be seeking out low-cost travel alternatives. To promote Rooms, the San Francisco-based home-sharing company will begin a new marketing campaign this week that is designed to both educate and inspire.
“We are in an era where people want to travel, but they want to travel affordably and they are yearning for connection after years of isolation,” said Hiroki Asai, global head of marketing at Airbnb. “Airbnb Rooms are an affordable way to see the world and connect with interesting people who host a space in their home.”
Of course, customers would have to be comfortable sharing space with strangers. In return, they would enjoy cheaper rates. According to Airbnb, more than 80% of its private rooms cost less than $100 per night, with an average of $67 per night. The company has also introduced a “host passport” that provides background information about each host, who is vetted and serves as a neighborhood guide for travelers.