NBA: LeBron James and Steph Curry keep powering the league to ratings wins. Game 4 of the Lakers-Warriors playoff series on TNT averaged 7.5 million viewers, which makes it the biggest NBA audience on cable since Game 4 of the 2019 Western Conference Finals on ESPN, reports sportsmediawatch.com. Meantime, sponsorship spending on the NBA is up 2% from last year and 11% from 2019, according to a new report from engagement marketing firm Kore. “The NBA sponsorship marketplace is thriving, and the league is second in the United States behind only the NFL in total sponsorship spend,” said Kore Head of Sponsorship Intelligence RJ Kraus in a statement.
Read more: NBA CMO discusses marketing plans for the Finals
Volkswagen Group: The German automaker’s meeting in Berlin was interrupted this week by environmental and labor activists. The complaints include allegations that a VW plant in Xinjiang, China, uses forced labor—which VW execs denied. Automotive News reported that one of the protesters “threw a piece of cake at Wolfgang Porsche, 80, chairman of Porsche SE, VW Group's majority shareholder, but missed, with crumbs flying in the direction of VW Group Chairman Hans Dieter Poetsch.”
MTV News: The news division of the cable network will be shut down, a victim of Paramount cost cuts announced this week. “What launched as a single show in 1987 (“The Week in Rock,” led by correspondent Kurt Loder) eventually became a bona fide news outlet for Gen X and older millennials who found that traditional TV programming on the broadcast networks and CNN wasn’t cutting it,” reported The Hollywood Reporter. Many observers paid tribute by pointing out some of the stories MTV News broke in its heyday.