Linda Yaccarino, NBCUniversal’s chairman of global advertising and partnerships, is said to be close to being named Twitter CEO, according to people familiar with the situation. The move would represent a seismic shift in the world of tech and media, bringing Yaccarino into a powerful new position at Twitter, which can use a power broker to bring back advertisers to the platform.
The latest: NBCU names replacement for Linda Yaccarino
Musk announced by tweet today that he would hand over the CEO position, but did not name the person who would take over. “Excited to announce that I’ve hired a new CEO for X/Twitter,” Musk tweeted referring to Twitter by its new corporate parent company name “X,” adding “she will be starting in ~6 weeks.”
Yaccarino was still in prep this evening for NBCU’s upfronts presentation, which is set for Monday, when the network is supposed to meet brands for the yearly advertising showcase. An NBCU spokesperson told Ad Age “Linda is in back-to-back rehearsals for the upfront.”