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    Special Report: Super Bowl

    Breaking news and analysis on Super Bowl commercials

    Super Bowl 2023 ad review—the best and worst commercials from the Big Game
    Watch all the Super Bowl 2023 commercials
    Super Bowl 2023 commercials and the brands buying them
    Dive Into the Super Bowl Ad Archive
    Nielsen's Super Bowl ratings error reveals bigger measurement implications

    Nielsen's Super Bowl ratings error reveals bigger measurement implications

    05.05.23 @ 05:00 AM ET

    Super Bowl ratings error—Fox issues new data following Nielsen miscount

    Super Bowl ratings error—Fox issues new data following Nielsen miscount

    05.02.23 @ 08:00 AM ET

    How Hyundai and Nissan reached consumers without the Super Bowl

    How Hyundai and Nissan reached consumers without the Super Bowl

    on 04.05.2023

    17 Black directors to hire for Super Bowl 2024

    17 Black directors to hire for Super Bowl 2024

    on 02.27.2023

    Super Bowl ads get another failing grade for director diversity

    Super Bowl ads get another failing grade for director diversity

    on 02.27.2023

    The final data on Super Bowl 2023 celebrity overkill: Datacenter Weekly

    The final data on Super Bowl 2023 celebrity overkill: Datacenter Weekly

    on 02.24.2023

    Marketing winners and losers of the week

    Marketing winners and losers of the week

    on 02.24.2023

    Which brands really won Super Bowl 2023?
    Ad Age Custom Content

    Which brands really won Super Bowl 2023?

    on 02.17.2023

    5 funniest Super Bowl 2023 commercials, plus Doritos’ Jack Harlow boost: Datacenter Weekly

    5 funniest Super Bowl 2023 commercials, plus Doritos’ Jack Harlow boost: Datacenter Weekly

    on 02.17.2023

    Behind The Farmer’s Dog’s unusual path to Super Bowl glory

    Behind The Farmer’s Dog’s unusual path to Super Bowl glory

    on 02.17.2023

    Marketing winners and losers of the week

    Marketing winners and losers of the week

    on 02.17.2023

    Movie trailers in Super Bowl 2023 highlight studios' need for a post-pandemic boost

    Movie trailers in Super Bowl 2023 highlight studios' need for a post-pandemic boost

    on 02.15.2023

    Super Bowl measurement—how Nielsen, iSpot and Samba numbers diverge

    Super Bowl measurement—how Nielsen, iSpot and Samba numbers diverge

    on 02.15.2023

    Super Bowl audience rose slightly, to 113 million, on Fox

    Super Bowl audience rose slightly, to 113 million, on Fox

    on 02.13.2023

    Super Bowl alert: Ad rankings pour in and Adidas pays tribute to Mahomes

    Super Bowl alert: Ad rankings pour in and Adidas pays tribute to Mahomes

    on 02.13.2023

    How Rihanna’s Fenty was Super Bowl 2023's big marketing winner

    How Rihanna’s Fenty was Super Bowl 2023's big marketing winner

    on 02.13.2023

    Top 10 most liked Super Bowl 2023 commercials, according to iSpot’s consumer surveys

    Top 10 most liked Super Bowl 2023 commercials, according to iSpot’s consumer surveys

    on 02.13.2023

    The top 5 Super Bowl campaigns you need to know about right now

    The top 5 Super Bowl campaigns you need to know about right now

    on 02.13.2023

    How the Jesus Super Bowl commercials were received

    How the Jesus Super Bowl commercials were received

    on 02.13.2023

    Watch: Debating 2023 Super Bowl commercials

    Watch: Debating 2023 Super Bowl commercials

    on 02.13.2023

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