Data

Procter & Gamble's top media executive is stepping down

Procter & Gamble's top media executive is stepping down

on 05.10.2023

Nielsen's Super Bowl ratings error reveals bigger measurement implications

Nielsen's Super Bowl ratings error reveals bigger measurement implications

05.05.23 @ 05:00 AM ET

Nielsen upends TV upfront plans by bringing back panel-only data

Nielsen upends TV upfront plans by bringing back panel-only data

on 04.27.2023

Media companies pressed to open up walled gardens in new global charter for advertisers

Media companies pressed to open up walled gardens in new global charter for advertisers

on 04.26.2023

Sam's Club's retail media network names tech and agency partners

Sam's Club's retail media network names tech and agency partners

on 04.25.2023

How TV networks’ battle with YouTube is fueling measurement debate

How TV networks’ battle with YouTube is fueling measurement debate

on 04.24.2023

Publicis Groupe's Epsilon and Samba TV reach ad targeting deal

Publicis Groupe's Epsilon and Samba TV reach ad targeting deal

on 04.21.2023

Disney, Kroger and PepsiCo test using retail data for connected TV ads

Disney, Kroger and PepsiCo test using retail data for connected TV ads

on 04.19.2023

Nielsen's Media Rating Council TV accreditation restored after 19-month suspension

Nielsen's Media Rating Council TV accreditation restored after 19-month suspension

on 04.17.2023

TV measurement should include homes with no TVs, research group says

TV measurement should include homes with no TVs, research group says

on 03.27.2023

Walmart data to be used to personalize connected TV ads

Walmart data to be used to personalize connected TV ads

on 03.21.2023

How Procter & Gamble is re-investing in radio to find TV audiences

How Procter & Gamble is re-investing in radio to find TV audiences

on 03.15.2023

Cinema ads beat TV, streaming and digital on attention, study finds

Cinema ads beat TV, streaming and digital on attention, study finds

on 03.15.2023

How Stagwell's Gale doubled business two years in a row

How Stagwell's Gale doubled business two years in a row

on 03.13.2023

Nielsen and rivals get new guidelines from industry for 2024 upfronts

Nielsen and rivals get new guidelines from industry for 2024 upfronts

on 03.06.2023

Sam's Club upgrades retail media network with new targeting and retargeting capabilities

Sam's Club upgrades retail media network with new targeting and retargeting capabilities

on 02.28.2023

Why Procter & Gamble's in-house media strategy may be difficult for other marketers to follow

Why Procter & Gamble's in-house media strategy may be difficult for other marketers to follow

on 02.21.2023

How Procter & Gamble's media strategy changes the role of agencies

How Procter & Gamble's media strategy changes the role of agencies

on 02.16.2023

Super Bowl measurement—how Nielsen, iSpot and Samba numbers diverge

Super Bowl measurement—how Nielsen, iSpot and Samba numbers diverge

on 02.15.2023

Nielsen sports measurement concerns prompted meeting with Disney, Amazon and other key players

Nielsen sports measurement concerns prompted meeting with Disney, Amazon and other key players

on 02.10.2023

Behind e.l.f.'s surprising Super Bowl TV buy

Behind e.l.f.'s surprising Super Bowl TV buy

on 02.09.2023

NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

on 02.08.2023

Advertiser groups blast IAB CEO David Cohen's remarks

Advertiser groups blast IAB CEO David Cohen's remarks

on 01.31.2023

Unilever and Mindshare test Disney's cookie alternative with Trade Desk

Unilever and Mindshare test Disney's cookie alternative with Trade Desk

on 01.25.2023

Kantar rebrands media intelligence unit, which now includes Numerator elements

Kantar rebrands media intelligence unit, which now includes Numerator elements

on 01.18.2023