Super Bowl 2023—tracking commercials and other brand plans
All the latest Big Game marketing news and updates
Latest updates
Logan Paul's Prime energy drink runs pregame ad
Unilever’s ‘banned’ TRESemme ad airs on Super Bowl pregame
Xfinity, with Philly outages before the game, to have regional Super Bowl ad
Aviation Gin's 2 Gin-ute Warning
Green M&M goes shoe shopping
Dove's biggest body wash launch in decades gets Super Bowl pregame ad
The Farmer's Dog makes its Super Bowl debut
DoorDash returns to the Super Bowl
Behind e.l.f.'s surprising Super Bowl TV buy
Astellas to air its first Super Bowl spot

The Super Bowl is nearing and there is plenty to look forward to before the Big Game, which is slated for Feb. 12 at State Farm Stadium in Glendale, Arizona. From a new halftime show sponsor in Apple Music to Anheuser-Busch InBev opening the door for other beer companies to run ads, Ad Age has you covered with everything you need to know for the biggest night in advertising. Looking for all of the Super Bowl commercials? Here are the ads released so far. Want to watch the ad teasers in one spot? Check out our blog tracking just that, here.
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